NONGKEYU co-founder Jiang Xiaohui presents Nongke Nuo 336 on Hunan TV
2026-10-23Company news
In October 2026, Hunan TV and Mango TV’s business talk show Shining Founders (Season 3) featured a distinctive “new farmer”: Jiang Xiaohui, co-founder and vice chair of NONGKEYU.
Speaking on “starting up with real capital,” she shared NONGKEYU’s 28 years in fresh corn—from breeding to the table—and was named this episode’s Shining Founder. The recognition covers both her entrepreneurship and the group’s seed-to-table strategy and health-food agenda.
NONGKEYU co-founder Jiang Xiaohui presents Nongke Nuo 336 on Hunan TV
01 One seed on national television
Shining Founders is Hunan TV’s flagship stage for private-enterprise founders to share company stories and commercial thinking. This season airs Wednesdays at 23:00 on Hunan TV and Thursdays at 12:00 on Mango TV.
Alongside founders from other industries, Jiang’s appearance put a national spotlight on Chinese agri-tech in seed revitalization and healthier food—showing that behind one corn seed sits a full value chain and 28 years of steady work.
02 From seed genetics to the dinner table
“NONGKEYU is more than a seed company; it is a technology firm working to improve everyday diets.”
She has repeated that message on the show and in recent public events. Through breeding R&D, smart farming, health-oriented processing and multi-channel sales, NONGKEYU runs a closed loop from germplasm to food products.
From lab collections to field plots and then processing and retail, the company extends the value of one seed to household tables. The Hunan TV feature is a clear endorsement of that full-chain layout.
03 The science in a “golden seed”
On air she highlighted the flagship variety Nongke Nuo 336, a sweet-plus-waxy fresh corn known for dual flavour and thin, tender pericarp—and one of China’s leading sweet-waxy hybrids. It is only part of the group’s R&D base:
· a germplasm bank of more than 10,000 accessions underpinning breeding;
· progress in functional corn for low GI (glycemic index), high GABA and high folate;
· field trials of selected functional lines for consumers who want more precise nutrition.
“Farming needs ‘capital in the room’—not only money, but patience with land and research,” she said, noting NONGKEYU’s push to bring this seed onto more tables and deepen fresh corn’s role in health-oriented food.
04 Recognition and responsibility
On being named Shining Founder, Jiang said: “This honor is not mine alone. It belongs to every NONGKEYU colleague in the field, and to partners and customers who trust us.”
Known to many consumers as the “Corn Belle,” she stays close to the market through livestreams and short video, keeping agri-tech visible to the public. Under her lead, NONGKEYU treats every step from field to table as a quality commitment.
For channel partners and buyers, the mainstream-TV appearance is brand exposure and a quality pledge. As a national high-tech enterprise with Greater Bay Area quality credentials, NONGKEYU will keep supplying safe, tasty and healthier fresh-corn products.
Looking ahead, the company will deepen contract farming so good seed is both grown well and sold well—linking stronger science with stronger industry, and field quality with table quality.
Good seed deserves a wider audience. From one seed to household tables, NONGKEYU keeps moving.